Hraefn Wulfson Gallery Exhibit
Opening Reception 6 – 9 pm
Friday, August 16, 2024
THE ARTS BUILDING
680 E 600 S
Salt Lake City UT
Please join us to celebrate the new work and newest exhibit by artist and production designer Hraefn Wulfson.
You can view this new exhibit in person from:
August 16 through September 13, 2024
During regular gallery hours:
11am – 6pm, Sundays through Mondays.
Visit HRAEFNWULFSON.COM to learn things you never knew about McGrews’ production designer and artiste extraordinaire, our dear friend and colleague Hraefn.
August 13, 2024
WILDCAT WSU Alumni Magazine Fall 2023:
“Threading the Future: Catherine Zublin’s legacy of fostering potential and opening minds”
Jennifer McGrew and other students, past and present, reflect on Zublin’s imprint.
pp 12-18
https://www.weber.edu/wsumagazine/fall-2023/catherine-zublin.html
December 20, 2023
McGrew Studios and Ascent Credit Union: Mutual Admiration
Jen describes the variety of McGrew Studios’ design and producing projects, how the business got started, and she gushes about how awesome it is to work with her local credit union, Ascent Credit Union).
Video and interview by: Ascent Marketing Director Cami Higgs
Ascent Credit Union (@ascentcreditunion) | Instagram
@ascentcreditunion @mcgrewstudios
March 25, 2023
Talk’aran’rhiod: The Wheel of Time Showcast
Joe Perry, Jen Isgro and Tom Cocozza, prolific podcasters and Wheel of Time fans, host Flight From Shadow‘s producers Hraefn Wulfson and Jennifer McGrew who share memories, insights and behind-the-scenes anecdotes about their making of the 2013 film.
https://www.talkaranrhiod.com/550459/8402542-86-interview-from-shadow
April 26, 2021
WSU WILDCAT
Alumni Magazine
Tells us what Jennifer McGrew has been up to this year.
She is a proud alumna.
March 2021
The career development specialists at owlguru.com ask Jennifer McGrew to describe typical days on set and during preproduction.
She describes the details, duties plus some pros and cons of producing plus designing costumes and productions.
February 25, 2021
BIG FESTIVAL WINS in 2020-2021 for feature film ON THE DAY THAT I DIED, written and directed by Chuck Waagen.
“ON THE DAY THAT I DIED is a surrealist urban fantasy film that follows one man’s journey into himself as he comes to terms with his own life and death choices”
We are super psyched! We will let everyone know when it’s viewable here stateside in theaters and on streaming platforms!
See more behind-the-scenes pix, info and trailers at https://www.facebook.com/groups/1354186514638058
From McGrew Studios:
Producers: Jennifer McGrew, Hraefn Wulfson.
VFX: Robert Hirschi.
Film poster design: Carolyn Richardson.
January 2021
“Stay Out Of The F**king Attic” Wins Best Feature at the Atlanta Horror Film Festival.
October 20, 2020
Congratulations to our amazing cast and crew of Top Dead Center Films. Exec producers Julie and Gary Auerbach, directed by Jerren Lauder. Jennifer McGrew designed costumes and Hraefn Wulfson designed custom props.
7 Easy Halloween Costumes to Make for Your Grandchildren: Creative options that don’t require a lot of effort
October 2, 2020
Writer Robin L. Flanigan for AARP interviews Jennifer McGrew and other costumers about fun DIY projects for the little ones.
The New Utah Podcast, Episode 213: “Containing the Hag.”
June 24, 2020
In this episode, the New Utah Podcast crew visits with Hraefn Wulfson and Jennifer McGrew, long time friends of the show. Misty Sherwood joins as well to talk paranormal. We have a good deal of discussion about politics, the election and covid-19. We spend a good deal of time discussing the impact it has had on McGrew Studios and the changes they are making. We find out Hraefn has lifetimes’ worth of bad luck following him, plus we discuss the haunting of the studio and the Ghost Adventures episode it was featured in. Follow us on Twitter @tnupodcast. TheNewUtah.com
Dan and Roni of the Haunted Realms Podcast discuss spirits with McGrew Studios’ co-manager Hraefn Wulfson.
June 25, 2020
Plus the Shop’s recent close encounter with Ghost Adventures as they filmed their recent episode, Industrial District of the Damned.
Ghost Adventures’ “Industrial District of the Damned” episode filmed at McGrew Studios, airs on Travel Channel.
February 26, 2020
Prepare to meet some of our shop’s lesser known but still very active residents in this episode. While we worked in our shop in Salt Lake’s Granary District, we had some bizarre and even spooky experiences, though we didn’t often speak of them publicly. However, several local paranormal investigation groups found out, visited our shop, and then many groups over the years affirmed their experiences after detecting and recording a number of interesting presences and even writing that appeared on surfaces in our space. News of this spread around the world. It wasn’t long after that Zak Bagans, Aaron Goodwin, Billy Tolley and Jay Wasley of Ghost Adventures did a three day investigation.
BYU TV’s Story Trek episode “Cosplay and the Hero Within” is up.
February 26, 2020
Hraefn Wulfson and Jennifer McGrew, the McGrew Studios managers, are featured in this episode celebrating cosplay and the human spirit in all its forms.
“Traveling While Black” at Salt Lake Film Society 2019
Oct 7, 2019
“Traveling While Black” is BACK in Utah. Through December 31 at the Salt Lake Film Society, the 20 minute VR film viewing (that debuted at Sundance last year) is free to visitors as you sit in our custom set of “Ben’s Chili Bowl” that we built for Felix and Paul, the film’s producers.
Salt Lake Tribune article
October 7, 2019 – December 31, 2019
20 minute Virtual Reality Experience Open During Operational Hours
Hours Are Subject To Change
On-demand when you arrive.
Connect Broadcast
May 27, 2019
Our latest podcast “The Crazy in Art,”a great discussion with painters Michael Fahl and Hraefn Wulfson
https://www.patreon.com/user/creators?u=16589710
Connect Broadcast
May 12, 2019
Hosts Mark Putscher and Michael Christensen join Alexander Buie and guest host Hraefn Wulfson for an amazing discussion: “From Hobbit to Entrepreneur”.
https://www.patreon.com/user/creators?u=16589710
Landmark Artists Gallery
May 17, 2019
Layton Hills Mall
Live Entertainment from 7 to 9pm
Be sure to join us as Hraefn Wulfson, community leader and Director of Creative, Marketing and Production Design at McGrew Studios speaks to us on “The Moving Canvas: Art and Cinema”.
Connect Broadcast
April 15, 2019
Join us for an amazing conversation about “How Adversity Affects Creativity” with artists Isaac Doubek and Hraefn Wulfson
https://www.patreon.com/user/creators?u=16589710
https://www.landmarkartist.com/connectbroadcast?fbclid=IwAR1bie8jUkqQLKbFXwcEasPWT3nOq5uKd_QzRFCxNopkpikXAdUnMmignFs
Connect Broadcast
February 6, 2019
We invite you to listen to Connect Broadcast with special guest Hraefn Wulfson. Podcast interview with McGrew Studios’ creative director and production designer Hraefn Wulfson. Interviewers Mark Putscher, Michael Christensen, Lisa Draper and Alayna Putscher get into some very off-script discussions with Hraefn about production design for film, the paranormal, painting, runes and other weird arts topics.
https://www.patreon.com/user/creators?u=16589710
Our custom leather patch on the new 2019 International Person of Leather
February 2, 2019
Here’s our newest leather patch for International Person of Leather’s 2019’s winner Iamar Kinhawk in Las Vegas, Nevada. Congratulations Iamar!
We’ve created the custom patches for Rocky Mountain Person of Leather and International Person of Leather for about ten years now.
Salt Lake Magazine feature about McGrew Studios.
October 19, 2018
Jen and her giant “dolls,” all dressed up… reflecting on life as a citizen tailor…
Salt Lake Magazine
Jen McGrew comments on her (favorite?) Halloween costume
October 27, 2017
…Can’t walk through anything except double doors in this giant dress…
SLUG’s 28th anniversary fashion show. Article with pics
March 30, 2017
In celebration of its anniversary, SLUG MAGAZINE showcased the work of 28 designers and 28 models, with hairstyling and makeup provided by students of The Paul Mitchell School of Salt Lake City and Ogden, plus the Taylor Andrews Academy.
SLUG Magazine’s 28th Anniversary Party Fashion Show @ The Depot 03.25
Each designer was assigned a year. McGrews pulled 2009, and we created a rock and roll tribute dress to The Cramps, whose lead singer, Lux Interior, died in 2009 and appeared on SLUG’s March cover. Rest in peace, Lux. My vivid memories of seeing the CRAMPS live makes me feel like I lived through an important part of history.
The dress combines a custom cincher with a basque and tutu made from custom dye sublimation printed fabric, featuring The Cramps’ logo and artwork from their first album, Bad Music for Bad People. Modeled by the lovely Yaz, we couldn’t be more proud of these show-stoppers.
click here for gallery of more CRAMPS custom dress photos
Wizarding Dayz‘ Valerie Cameron Walker visits the shop, documenting Hraefn Wulfson’s new magic stone circle.
2/10/2017
for the Feb 24th and 25th Wizarding Dayz convention.
Click here to see picture gallery of “Hraefnhenge” in progress.
Follow Wizarding Dayz on their website or on their facebook page for news, daily updates, guests, vendors and more.
It’s cool when Jessica Alba likes your work…
11/28/2016
It’s been awesome watching our “Littlest Wonder Woman” costume phenomenon go viral, with hundreds of sites amplifying and reposting this project that began with Hanssie Ho’s Full Time Photographer article about the littlest Wonder Woman photo project.
By now, you’ve probably seen this photography work of the famous Josh Rossi, featuring his daughter Nellee. McGrews’ artisans Jennifer McGrew and Diane Thompson made her costume, then Crit Killen made her sword and shield. More info plus process photos and links on our page here.
Project Catwalk Panel
4/26/2016
Spokesdesigners Hraefn Wulfson and Jennifer McGrew discuss the realities of working in creative careers at a panel presentation hosted by Salt Lake Community College’s Fashion Institute http://www.globeslcc.com/2016/04/26/project-catwalk-fashion-show-panel/
Higher Rents Forcing Out Pierpont Artisans (Everything awesome gets gentrified eventually…)
January 5, 2016
There goes the old neighborhood. McGrew Studios is among the many tenants forced to move from Pierpont. Salt Lake Tribune article by Tony Semerad.
Famous Ohio production and costume designer Inda Blatch-Geib gives McGrews a nice shout out in The Akron Beacon Journal
11/27/2015
We made custom elf boots and even elf spats (to go over tap shoes) for Inda Blatch-Geib, designer of a new production, Kris Kringle the Musical. It opens Friday, December 4th 2015 in Olmsted Falls, OH. We are loving these pics! Click here to see a whole collection.
Salty Block Cinematic Series
10/30/2015
Salty Block Pictures’Cinematic Artists Series. This is a beautiful profile of production designer and fine artist, Hraefn Wulfson of McGrew Studios.
Rock & Roll Hall of Fame
10/19/2015
Machine Gun Kelly, donating the jacket worn in “Punk’s Dead: SLC 2” along with the handwritten lyrics to “D3MONS” and “Invincible” to the Rock and Roll Hall of Fame, before performing live in celebration of his latest album, “General Admission.”
We loved being the costume and art department for “Punk’s Dead: SLC 2” by James Merindino, shot here in Utah.
Utah Business article, “The Economics of Cosplay”
9/29/2015
by Adva Biton and Lisa Christensen. The phenomenon and finance of cosplay plus interviews with cosplayers, costume makers and enthusiasts including Jennifer McGrew.
Utah Stories July 2015 article
7/1/2015
by Mike Jones about McGrew Studios. Flattering, fun, and not a bad pic either…
Jennifer McGrew wins Society of Professional Journalists Award:
6/18/2015
Jennifer McGrew wins a Society of Professional Journalists Award: Arts & Entertainment, Division B. Catalyst Magazine article “Pilgrims and Partiers” by Jennifer McGrew. Perspectives on ComicCon, cosplay, communitas & festivals, etc. Catalyst Magazine print edition April 2014, Volume 33, Number 4, pp 12-13. The original, longer version of this article first appeared here.
Catalyst Magazine’s The Offbeat Wedding Issue
5/1/2015
Catalyst Magazine’s The Offbeat Wedding Issue featuring McGrews’ custom corsets and attire for wedding couples in “What They Wore”, pp 18-25.
A SLC Punk II Shoutout
3/8/2015
Super thoughtful shout out from SLC Punk II, thanking McGrews for the costumes, props and producing work we did for the film, shot here in 2014.
SLC Punk II: Punk’s Dead premiered in May 2015 at the Cannes Film Festival.
4/11/2015
Supervillainnetwork.com’s article “Stitching Common Threads: The Artistry of Jen McGrew” Their website is now defunct.
“SLC Steampunk”
3/6/2015
By Daisy Blake on Gephardt Daily.
Tony Toscano interviews designers Amanda Carrington and Jennifer McGrew about steampunk fashion and trends.
“Salt Lake City’s Pierpont Artisans Fear New Owners May Boot Them Out.”
By Tony Semerad, The Salt Lake Tribune
2/27/2015
Jason Oquist, International Person of Leather winner, 2015, in the custom sash and patch we made at our shop. And another pic here.
We’ve created these custom patches for Rocky Mountain Person of Leather and International Person of Leather for about ten years now.
2/26/2015
“Corsets: An Archetypal Container” by Katherine Pioli.
Catalyst Magazine interviews with Amanda Meyers of Blue Boutique and Jennifer McGrew of McGrew Studios. Print version p. 27.
11/2014
10/15/2014
“An exclusive look at the Salt Lake Comic Con Cosplay Contest.” Rae Gun Ramblings’ Salt Lake Comic Con blog and interview with Cosplay Director, Jennifer McGrew.
The Salt Lake Comic Con domain is now parked, after their lawsuit with San Diego Comic Con. Salt Lake Comic Con is now legally called Salt Lake FanX.
“Here are 9 expert cosplay tips to dress up Salt Lake Comic Con.”
By Danielle Manley, The Salt Lake Tribune. Interviews with Brooke Wilkins and Jennifer McGrew.
September 2, 2014
7/9/2014
ABC4 Appearance on Mid Day Utah CW30 ABC4. “Cosplay at Salt Lake Comic Con.” Guests Jennifer McGrew, Randall Lloyd, Aspen Field, Julie Field. The link is no longer archived. https://www.abc4.com/?s=cosplay+at+salt+lake+comic+con+2014&submit=Search
ABC4 – “Good Things Utah”
Jen McGrew and Dan Farr of Salt Lake Comic Con discuss the woldwide costume and cosplay phenomenon, encouraging everyone to join the fun, with cosplayers Aspen Field and Pia Graetz.
4/15/2014
“Pilgrims and Partiers”
Catalyst Magazine article by Jennifer McGrew. Perspectives on ComicCon, cosplay, communitas & festivals, etc. Catalyst Magazine print edition April 2014, Volume 33, Number 4, pp 12-13.
The original, longer version of this article first appeared here and won a Society of Professional Journalists Award in 2015.
4/1/2014
Flight From Shadow, our Wheel of Time inspired fan film wins four “Filmed in Utah” Awards.
“Best Set Photography” Abbie Warnock, “Best Score for a Short Film or Series” Nathaniel Drew, “Best Production Design” Hraefn Wulfson, “Best Art Direction” David Powell.
3/29/2014
“And the Wheel Turns” – The Journey Behind Flight from Shadow”.
Behind-the-scenes documentary about our Wheel of Time inspired film is up on youtube.
2/3/2014
Flight from Shadow nominated for eight “Filmed in Utah” awards today.
“Best Screenplay for a Short Film or Series” Blake Casselman
“Best Visual Effects” Robert Hirschi
“Best Photography” Abbie Warnock
“Best Score for a Short Film or Series” Nathaniel Drew
“Best Production Design” Hraefn Wulfson
“Best Art Direction” David Powell
“Best Costume Design” Jennifer McGrew
“Best Cinematography for a Short Film or Series” R. Jason Ball
2/1/2014
Gnashing wins Best Short Film at the Salt Lake City Film Festival 2013.
This is the most clever, awesome film! Written/directed by Eric Fisher and Robbie Bourland. Hraefn Wulfson: Production Designer, Producer- Hraefn Wulfson. Costume Design- Jennifer McGrew.
10/1/2013
Utah Book Scene interview
with Hraefn Wulfson and Jennifer McGrew about adapting Robert Jordan’s text from The Eye of the World into the cinematic world of the film, Flight from Shadow.
Interviewer: Susan Phelan. Recorded at Life, the Universe and Everything literary symposium, Feb 2013.
9/25/2013
KTLK Radio Interview:
Ktalk – KTKK’s Cate Allen talks to principles from the Flight from Shadow team: Jason Ball – director of photography, Hraefn Wulfson – executive producer and production designer, Nathaniel Drew – soundtrack composer, Dave Skousen – director, Blake Casselman – screenwriter and Jennifer McGrew- costume designer.
9/23/2013
Our Wheel of Time – inspired film, Flight From Shadow wins Best Original Score.
Awarded to composer Nathan Drew) at the 2013 Salt Lake Comic Con Film Festival.
9/10/2013
Salt Lake Magazine covers the Salt Lake Comic Con panel: “Cosplay 101”
Jennifer McGrew, moderator, with LeeAnna Vamp, Nicole Marie Jean and Tanglwyst de Holloway.
9/6/2013
Filmed in Utah interviews members of our Flight from Shadow team during the film festival at Salt Lake Comic Con.
9/6/2013
“For Cosplayers, Dress-Up is Serious Business”
Salt Lake Tribune article by Matthew Piper, interviewing Mark Fordham and Jennifer McGrew for this article.
8/29/2013
Krypton Radio interviews Hraefn Wulfson about the making of Flight from Shadow and more.
on “The Event Horizon.”
Podcast download, April 2014, Episode 4.
Salt Lake Magazine: “Faces: The Mayor of Pierpont.”
Interview with Hraefn Wulfson by Jaime Winston.
6/18/2011
ABC4 TV appearance with personnel from the US Marine Corps.
Along with Toys for Tots and our famous canine client, Gunny Monster, we talked abut the upcoming birthday of the US Marine Corps and the designs for the new Ft. Douglas museum memorial garden to honor women in the military. Additionally, the Toys for Tots donation season is getting underway, plus we recently tailored some smashing new uniforms for Gunny Monster, spokesdog for Toys for Tots and our furriest client thus far.
10/2/2011
KUTV2 CBS Morning Broadcast.
7/14/2011
The McGrews’ crew appears as “mad scientists” from various eras and genres to promote “July-o-Ween”.
“Urban Legends: Local Artists Will Rock the First Annual Urban Arts Festival”
5/19/2011
By Daisy Blake. Interviews with Pierpont residents including Jen McGrew, Hraefn Wulfson,Tamara Fox, Derek Dyer and Brandan Coleman. In Utah This Week, print edition pp 19-20.
“A New Fashioned Pierpont”
5/11/2011
By Austen Diamond, Salt Lake City Weekly – Art Scene: Interviews with Jennifer McGrew, Hraefn Wulfson, Sean Patrick McPeak and other Pierpont residents about the coming renaissance. p. 23.
A GIGANTIC check and a trophy from Downtown Alliance / University of Utah’s “Paint the Town Red” Competition
11/12/2011
We designed and installed massive University of Utah displays plus a custom U of U corset to demonstrate our hometown pride, and we won! We were awarded a GIGANTIC check and a trophy on the field during halftime at the U of U vs. UCLA football game!
KUTV2 CBS Morning Broadcast, “Under Where”?
2/11/2011
The McGrews’ crew appears on the KUTV@ CBS Morning Broadcast and presents “Underwear Throughout the Ages” February 11, 2011, to celebrate Valentine’s Day and promote our unusual, educational gallery stroll event.
10/13/2010
Interview by Daisy Blake. In Utah This Week. Print version p. 9, 14 October 14, 2010.
McGrew Studio Photo Essay.
9/17/2010
City Weekly’s fun photo essay of McGrew Studio. 40 pics of fun and madness within!
9/23/2010
Park City TV appearance on “Mountain Views”.
10/4/2012
With Park City TV host Terry Burden. We discussed the Salt Lake City Mini Maker Fair, the whole subject of ‘making’ in America and showed off the metal crafsmanship of famous tinker Nile Fahmy. With Hraefn Wulfson, Jennifer McGrew, Darrah Rogers of the SLC Public Library and Jenn Blum, Mini Maker Fair founder.
KTALK Radio’s Cate Allen interview.
12/3/2012
Discussion with Jennifer McGrew and Hraefn Wulfson about the process of adapting literature to film and their “Worlds of Fantasy” exhibit at the Salt Lake City Public Library locations, featuring sets, props, costumes and other physical assets from their Wheel Of Time-inspired film, Flight From Shadow.
“Wheel of Time/Flight from Shadow – A peek behind the scenes”
1/8/2013
(with photos) by Brenda Robinson. The Examiner.
“Flight from Shadow Exhibit Presented by Salt Lake City Public Library”
8/2013
The Salt Lake Tribune. Salt Lake City Public Library – Main 210 E. 400 South, Salt Lake City.
The custom costumes, props and set design pieces we built for our Wheel of Time – inspired film are on display, along with our realms of fantasy guest lecture series.
“Gavin’s Underground talks to McGrew Studio.”
9/23/2010
Interview with Jennifer McGrew. Salt Lake City Weekly.
McGrews wins “Best Custom Corsets”
4/2/2009
Salt Lake City Weekly’s 20th Anniversary Issue and 2009 VIP event. City Weekly print edition p.130, April 2, 2009.
“Combat Tutus & the Art of the Corsetiere.”
Nov/Dec 2007
Article by Jennifer McGrew in Belle Armoire Magazine Nov/Dec 2007, pp 56 – 59.
“Crash Corset: A Quick Lesson in the Art of Jennifer McGrew,”
11/17/2005
By Jennifer Wardell. Salt Lake City Weekly p. 28.
“Birth of a Mascot.”
5/2003
The Salt Lake Tribune’s multimedia feature by Robert Hirschi about Randy Robotech, the new mascot that Jen McGrew built for Ogden-Weber Area Technical College.
“Phat Theater: We Get What We Need – Hand-Picked Food Chain.”
10/2002
Jen’s commentary article on Nicky Silver’s play, The Food Chain.” Northern Utah Junction. October 2002, pp. 11-12.
“Kiss Me Zorro: The Decline and Fall of Utah Musical Theater.”
7/2002
Essay Jen originally composed for The Ogden Standard Examiner, then revised for The O’Neill National Critics Institute, now an institutional history/geneaology project combining oral histories and interviews, multimedia, narrative reflection on productions, archives, and discourse analysis of media sources and critical reviews.