Custom Sock Mascot: Observepoint

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Utah-based analytics and marketing giant OBSERVEPOINT knows how to make convention attendees remember their brand.

 

 

Observepoint gives their booth guests custom printed socks! — that’s right– custom printed socks that you can wear, in a variety of dye sublimation printed designs — (instead of shoving logo-laden thumb drives into their visitors’ hands like every other booth does).  It’s a really ingenious marketing idea and was right up our alley as a design project. 

 

They asked us to create an 8ft tall custom sock mascot using their javascript design (one that’s full of easter eggs, employee nicknames and inside jokes – so we’re told).  We patterned then built the giant sock from polyethelene foam and had their print design enlarged 700 times into custom dye-sub fabric from which we made its outside cover.  Lightweight and comfy, this mascot’s face and arm holes allow their rep to have a great time interacting with booth visitors.

 

Our thanks to Observepoint Field Marketing Manager: Trachelle Tanner.

 

Adobe Summit March 2018, Las Vegas, Nevada.

 

 

 

 

https://www.observepoint.com/mobile-analytics-summit/confirmation/

Our OP sock mascot was a hit at #adobesummit 👏 Here he is alongside our VIP party winner. We're already looking forward to Adobe Summit in 2019!

Posted by ObservePoint on Monday, April 2, 2018

 

 

 

 

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Big fan of all art forms, systems theories, cultural studies, fantasy and sci-fi, costume and fashion history, monsters, essays, novels, biographies, films, politics and most music.