Katrina Kirkland, Naia Folidei and Rory Sepulveda pose in costumes designed as popular Clinique Cosmetics products at the grand opening of the Meier & Frank in Riverdale. The one-story department store is the eighth in Utah to open and is expected to generate between $200,000 and $300,000 in annual sales tax revenue to the city. (Robert Hirschi/The Salt Lake Tribune)
In face-hiding as well as face-revealing varieties, at the preference of each store’s regional manager.
To ‘hide’ or to ‘reveal’ is always an interesting consideration when you plan to create a walkaround or mascot for your business or product. The face-revealers interact the most purposefully with shoppers, passing out free samples during a department store grand opening. The anonymous mascara-wearer is far more mischievous and sees through a scrim of metallic fabric. For all twelve of these costumes we used high density closed cell foam and replicated the Clinique logos with pretty satin-stitch embroidery over appliques.