Category Archives: Production Design

“RX Trivia” Waiting Room Commercial: Custom Set Design

Commercials Interiors Production Design Props / Sets No Comments
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Custom set design and build we executed for Intermountain Healthcare’s ‘game show’ commercial about opioid awareness, 2017.

 

We made these custom theatrical draperies and specialty CAD cut backdrops.

 

 

Director: Tyler Packard
Actress: Scout Smith
Client: Kineto Pictures

 

 

 

 

 

 

 

 

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Sundance 2019: @benschilibowl-VRExperience Custom Set Design:

Interiors Motion Pictures Production Design Props / Sets No Comments
McGrew Studios' custom set design & build for @benschilibowl VRExperience for Felix & Paul Studios. Shown here: the film, Traveling While Black's producer @ayesha_nadarajah
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Our custom set design & build for the Traveling While Black VR experience.
Sundance Film Festival: New Frontiers.

2019.
For Felix & Paul Studios.

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Many thanks to our great new friends, Traveling While Black’s producer @ayesha_nadarajah, plus @nerdydydy and @biankaaaah of Felix and Paul Studios.

 

Installation begins: Joshua Kirkland applies custom decals.


Hraefn Wulfson & Isaac Doubek install flooring.

 

Booths and counter installation.

 

Mirrors attaching to wall.

 

Bianka and Cindy of Felix & Paul Studios add decor including framed photos, napkin dispensers, ketchup & mustard servers plus Ben’s Chili menus-  as early viewers experience the film Traveling While Black.

 

Traveling While Black making news in the Hollywood Reporter

 

Film poster

 

Custom restaurant fixtures, being painted outside our glamorous studios- to match fixtures inside of the real @Benschilibowl locations.

 

Obligatory set-strike selfie.
Jennifer McGrew and Hraefn Wulfson.

 

Loading out and ready to ship set to Los Angeles.
With Mark Putscher.

 

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Custom Miniatures: Godzilla’s City

Commercials film production Miniatures Production Design Props / Sets Uncategorized No Comments

Oh no- There goes Tokyo…

Miniature custom set (in “N-Scale” or 1/150th scale), complete with tiny terrified humans plus freeways and buildings designed to collapse with a flick of Godzilla’s giant tail.

Created by McGrew Studios’ production designer Hraefn Wulfson for Salty Block Pictures and their ongoing Megalopolis Toys commercial series featuring beautiful new versions of the most-sought classic collectibles.

May 2018
Many thanks to Moises Lemus of Salty Block Pictures for a great collaboration!

Gojira!With @saltyblockboi @saltyblockpictures

Posted by Hraefn Wulfson on Thursday, May 10, 2018

Experimenting with calamity…

Posted by Hraefn Wulfson on Saturday, May 5, 2018

A second collapse…@saltyblockboi @saltyblockpictures

Posted by Hraefn Wulfson on Sunday, May 6, 2018

Shooting the miniature today with @saltyblockboi @saltyblockpictures

Posted by Hraefn Wulfson on Thursday, May 10, 2018

Only 28 inches tall…Some highlights from today's progress. Almost there… @saltyblockboi @saltyblockpictures

Posted by Hraefn Wulfson on Tuesday, May 8, 2018

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The last collapse test on building 2 prior to final details. Some highlights from today's progress. Almost there… @saltyblockboi @saltyblockpictures

Posted by Hraefn Wulfson on Wednesday, May 9, 2018

A final sweep for tonight. Sans The freeway…

Posted by Hraefn Wulfson on Wednesday, May 9, 2018

“The Sword Experience” Custom Set for “Highlander’s” Adrian Paul

Comic Con film production Interiors Production Design Props / Sets Uncategorized No Comments

For Adrian Paul (of *Highlander* fame), for his full immersion combat training and choreography event, “The Sword Experience”.

Custom set designed, built and installed at the Salt Palace by McGrew Studios production designer Hraefn Wulfson. We are very grateful to the wonderful Salt Lake Comic Con Fan Xperience volunteers who helped load in.

See http://theswordexperience.com/ for tour dates and more info-

 

Above, set dressed and ready. A scene of urban destruction.
Adrian Paul choreographs three pairs of fighters at a time who battle each other, moving around and amongst the set’s cement pillars.

Above, more moody lighting.

Above, Adrian Paul and Hraefn Wulfson.

 

Visit http://theswordexperience.com/ for tour dates, locations and more info-

 

GIANT Convention Props: USANA 2016

Production Design Props / Sets No Comments

[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]USANA Supplement Bottles built by McGrew Studios’ production designer and props specialist Hraefn Wulfson. USANA annual convention 2016.

Precision cut foam pieces with plenty of sanding, assembly and a Screen Goo custom painting process to make the show’s 3-D projections look amazing.   Moved in this fun time-lapse video to the convention’s set location at downtown Salt Lake City’s Vivint Arena with crew Paul and Eliza Crosby plus Mike Bishop.[/vc_column_text][/vc_column][/vc_row]

Art Direction and Costuming: Punk’s Dead

alterations film production Interiors Motion Pictures Production Design Props / Sets repairs No Comments

Punk’s Dead: SLC Punk 2 (2016)

Our shops and personnel provided art department & costume services for director James Merendino’s sequel production to his cult classic SLC Punk.
Art Director/Associate Producer Hraefn Wulfson provided production design services including specialty prop and set design, plus sourcing and builds with the help of our teammate Russ Adams. Assistant Costume Designer Jennifer McGrew and her crew provided patternmaking, costume construction, tailoring, fittings and alterations for visiting designer Fiora Boes.
Crowdfunded in part through its Indiegogo campaign, Punk’s Dead demonstrates how effectively an already-loved commodity can be marketed to its fan base plus attract new audiences. The film debuted at the Cannes Film Festival and was purchased for distribution. Live theatrical premieres around the U.S. were followed up by the film’s release in digital format where fans everywhere can purchase and view this sequel about the original film’s next generation.
Punk’s Dead IMDB page, with photos & posters plus complete cast and crew listings.
View trailers and more on the Punk’s Dead Youtube channel.
Follow Punk’s Dead on Facebook.
Follow writer/director James Merendino on Facebook.