Category Archives: Mascots

Costume Restoration: Vintage Mr. Peanut

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Vintage Mr. Peanut costume, restored and ready for action.

2018:
Melissa’s vintage treasure needed some help.  Hraefn Wulfson restored and repainted her beloved Mr. Peanut costume and now her family can enjoy him for generations!

 

Before: Mr. Peanut’s paint is worn and his internal load-bearing areas need strengthening because of splits and cracks!

 

First, all of his broken armseye edges, glue and foam remnants have to be removed-

 

Next, Hraefn fabricates new ABS plastic support structures and installs them into the armseyes using brand new rivets plus comfy new foam where this costume rests on the wearer’s shoulders-

 

Owning the urban landscape and ready to go home:) Freshly repainted and structural integrity saved! Plus, he gets a brand new monacle and his old scratchy metal screens replaced with new soft fiberglass screens.

 

Melissa, lookin’ like a Boss Mr. Peanut, ready to greet the trick-or-treaters on Halloween!

Custom Sock Mascot: Observepoint

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Utah-based analytics and marketing giant OBSERVEPOINT knows how to make convention attendees remember their brand!

 

 

Observepoint gives their booth guests custom printed socks! — that’s right– custom printed socks that you can wear, in a variety of dye sublimation printed designs — (instead of shoving logo-laden thumb drives into their visitors’ hands like every other booth does).  It’s a really ingenious marketing idea and was right up our alley as a design project. 

 

They asked us to create an 8ft tall custom sock mascot using their javascript design (a design they tell us is FULL of easter eggs, employee nicknames and inside jokes).  We patterned, then built the giant sock from polyethelene foam and had their print design enlarged 700 times into custom dye-sub fabric from which we made its outside cover.  Lightweight and comfy, this mascot’s face and arm holes allow their rep to have a great time interacting with booth visitors.

 

Our thanks to Observepoint Field Marketing Manager: Trachelle Tanner.

 

Adobe Summit March 2018, Las Vegas, Nevada.

 

Observepoint custom sock mascot by mcgrew studios

Observepoint custom sock mascot by McGrew Studios

 

 

https://www.observepoint.com/mobile-analytics-summit/confirmation/

https://www.facebook.com/ObservePoint/photos/a.10151223038382076.446984.58392662075/10155499438457076/?type=3

 

 

 

 

Custom Futuristic Costumes: Pluralsight video and Pluralsight Live 2017

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Meet “Zero” and “One,” Pluralsight’s “future people”.

Appearing in the stunning video (above) shown during Pluralsight Live’s opening session, the branded mascots then appeared in person periodically throughout all three days of the event, intriguing and mingling with enthusiastic conference goers.

A full spectrum of colors enhanced the actors’ first set of costumes. A series of creative in-camera effects captured actors Phillip Istomin and Alexis Chanel being doused with paints and powders during the high frame-rate filming.

A great team includes the creators of the Pluralsight promo video,  JMills Entertainment.  Art direction and marketing by Adam Gunn, John Jensen and their colleagues at Pluralsight. Two sets of identical costumes for Zero and One custom built by Jennifer McGrew with Kelly Hawthorne.  Behind-the-scenes shots of the video shoot by Dee and Cory. Live performance scheduling logistics at the Grand America by Webb Event Production and the lovely Xenia Maritsas. On-location wardrobe tech and dressing by Jennifer McGrew.

Pluralsight Live User Conference, Salt Lake’s Grand America Hotel, Sept 19-21, 2017.

https://www.pluralsight.com/
http://www.jmillsent.com/
http://www.webbproduction.com/
https://mcgrewstudios.com/
http://www.deeandcory.com/

 

‘Future People’ concept art: Pluralsight’s Adam Gunn

 

Prior to all the paint and color that doused them during the filming… One and Zero in their snappy new white future suits.

 

Initial paint splash on the costumes. Model Phillip Istomin gets some great air on that paint while smashing the ceramic container with a white sledgehammer. Model Alexis Chanel calmly observes.

 

A ‘before’ and ‘after’ set of custom costumes in the shop. All ready to head to the Grand America Hotel for Pluralsight Live

Custom Mascots: Clinique

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Custom mascot costumes for Clinique.

In face-hiding as well as face-revealing varieties, at the preference of each store’s regional manager.

Katrina Kirkland, Naia Folidei and Rory Sepulveda pose in costumes designed as popular Clinique Cosmetics products at the grand opening of the Meier & Frank in Riverdale. The one-story department store is the eighth in Utah to open and is expected to generate between $200,000 and $300,000 in annual sales tax revenue to the city. (Robert Hirschi/The Salt Lake Tribune)

Katrina Kirkland, Naia Folidei and Rory Sepulveda pose in costumes designed as popular Clinique Cosmetics products at the grand opening of the Meier & Frank in Riverdale. The one-story department store is the eighth in Utah to open and is expected to generate between $200,000 and $300,000 in annual sales tax revenue to the city. (Robert Hirschi/The Salt Lake Tribune)

 

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To ‘hide’ or to ‘reveal’ is always an interesting consideration when you plan to create a walkaround or mascot for your business or product. The face-revealers interact the most purposefully with shoppers, passing out free samples during a department store grand opening.  The anonymous mascara-wearer is far more mischievous and sees through a scrim of metallic fabric.  For all twelve of these costumes we used high density closed cell foam and replicated the Clinique logos with pretty satin-stitch embroidery over appliques.

 

Katrina Kirkland, Naia Folidei and Rory Sepulveda pose in costumes designed as popular Clinique Cosmetics products at the grand opening of the Meier & Frank in Riverdale. The one-story department store is the eighth in Utah to open and is expected to generate between $200,000 and $300,000 in annual sales tax revenue to the city. (Robert Hirschi/The Salt Lake Tribune)

Katrina Kirkland, Naia Folidei and Rory Sepulveda pose in costumes designed as popular Clinique Cosmetics products at the grand opening of the Meier & Frank in Riverdale. The one-story department store is the eighth in Utah to open and is expected to generate between $200,000 and $300,000 in annual sales tax revenue to the city. (Robert Hirschi/The Salt Lake Tribune)

Custom Mascots: Rocky Mountain Power’s “Slim” the Lineman

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Wally Wattsmart, also known as “Slim” the Lineman.

We built him for the Riester agency’s client, Rocky Mountain Power. Slim is a regular sighting at civic gatherings, parades, Salt Lake Bees baseball games and many other events.

We created duplicate “Slim” mascots, and master effects artist Chris Richard Hanson developed the custom heads for us.

Rocky Mountain Power urges you, too, to be “wattsmart”.

 

Wally Wattsmart1

Slim, walking tall at Salt Lake City’s St. Patrick’s Day parade. But he is not wearing green!

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Custom muscles that breathe, so the performer stays cool.

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Chris, showing custom sculpt and casting in progress, looking at us through Slim’s perspective.

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Wally Wattsmart concept drawings

Wally Wattsmart concept drawings

Custom Marine Corps Uniforms for Canines

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Why should humans get all the great custom tailoring?

Meet Gunny Monster, friend and unofficial mascot to the Marine Corps League, Toys for Tots and a host of other great charities.

Gunny has his own facebook page and website where you can learn more about his busy schedule full of appearances and good deeds.

Our tailoring thus far for Gunny includes a full complement of uniforms. These include two sets of camoflauge, two sets of Dress Blues and one set of Charlies.

 

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Gunny's Place

Semper Fidelis.

We develop a unique pattern specific to your dog’s height, weight and measurements to create each new custom uniform.

 

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Uniform Ordering Info:

 

Step One:
Print out our Service Dog Measurement Chart and take some measurements.

Please call with any questions. 801-596-2210. We can skype with you or video-chat live, so you can show us any details you have questions about:)

 

Step Two:
Get your hands on a uniform for us to retailor. This means a real uniform, so that we can re-cut and restitch its parts to guarantee that your fit plus all of your trims and fabrics are accurate, ready to pass inspection. We have seen some knitted and crochet “sweaters” plus other cartoonish versions of uniforms on Etsy and other places. However, in getting to know many Marines personally, we can tell you that the Corps take their uniforms and their service very seriously. A knitted ‘sweater’ uniform or other clownish version would be considered disgraceful and completely inappropriate for proper, public presentations. Because you are probably either active duty or retired, we rely on your access to authentic uniforms. At McGrews we are civilians, and we have not earned your same privilege.  As tailors and citizens, we honor our service men and women, (and their dogs). We create a high-quality custom-tailored product and we don’t want to substitute imposter fabrics or shoddy construction for the real thing.  It would be disrespectful. Thanks for understanding:).

 

Step Three:
Make a deposit and send us your uniform. Total to retailor a uniform is $875 and includes shipping to you via UPS regular ground with a tracking number, anywhere in the continental United States. There’s no tax if you are ordering from outside the state of Utah. 1/2 deposit is required to start the patterning and labor. We can accept visa and mastercard payments in person or by phone with a small surcharge.

 

Step Four:
Pay the balance and receive your uniform. There is a four-six week turnaround time from your deposit date to have your finished uniform shipped via UPS regular ground with a tracking number. Please order well in advance for seasonal Marine Corps events when many dogs will be needing new uniforms.

 

Woof! (Please call us with your custom order:) 801-596-2210.

Custom Mascots: Ogden-Weber Area Technical College’s “Randy Robotech”

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Ogden-Weber Applied Technical College was the first trade-tech school in Utah to develop a branded mascot to promote its educational mission and programs.

Robert Hirschi, multimedia journalist for the Salt Lake Tribune, created a behind-the-scenes account of some of the steps in this creative process as well as the people behind it. Interviewed are OWATC creative directors Brock Porter and Jenny Everson, plus costume maker Jen McGrew with Katrina Kirkland-Cornia. The documentary details the mascot from concept to realized costume for a performer to wear at job fairs, parades, etc.

2002, Salt Lake Tribune archived servers.

Custom Headless Horseman: Rocky Mountain Outfitters’ Haunted Wagon Rides

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Custom headless horseman costume we created for Rocky Mountain Outfitters’ Haunted Wagon Rides attraction, 2014.

We designed it so each of the pieces are each individually made for easy care and washing/drycleaning. The horseman’s head/neck apparatus itself weighs less than a pound. Great for visibility, safety and maneuverability.

Visit their site for for tickets, contests and more fun pics http://www.sleepyhollowutah.com/

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Custom Elves: Salt Lake Downtown Alliance

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Custom elf costumes for the Salt Lake Downtown Alliance staff.
Red velveteen tailcoats with fur collars, leather military cuffs, leather belts, leggings, hats and nifty custom elf shoes.

 

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The Downtown Alliance organizes great special and seasonal events including the Downtown Art & Craft Market, the Winter Market, several street festivals plus Eve, the Jingle Bus and the Winter Gala at Gallivan Plaza.

 

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Jason Mathis, Executive Director- Downtown SLC

 

Jason Mathis, Executive Director- Downtown SLC

 

Custom elf costumes for the Downtown Alliance, Salt Lake City, Utah