Utah-based analytics and marketing giant OBSERVEPOINT knows how to make convention attendees remember their brand.
Observepoint gives their booth guests custom printed socks! — that’s right– custom printed socks that you can wear, in a variety of dye sublimation printed designs — (instead of shoving logo-laden thumb drives into their visitors’ hands like every other booth does). It’s a really ingenious marketing idea and was right up our alley as a design project.
Our thanks to Observepoint Field Marketing Manager: Trachelle Tanner.
Adobe Summit March 2018, Las Vegas, Nevada.
Ogden-Weber Applied Technical College was the first trade-tech school in Utah to develop a branded mascot to promote its educational mission and programs.
Robert Hirschi, multimedia journalist for the Salt Lake Tribune, created a behind-the-scenes account of some of the steps in this creative process as well as the people behind it. Interviewed are OWATC creative directors Brock Porter and Jenny Everson, plus costume maker Jen McGrew with Katrina Kirkland-Cornia. The documentary details the mascot from concept to realized costume for a performer to wear at job fairs, parades, etc.
2002, Salt Lake Tribune archived servers.