We built and installed the visual joke that sells The Advocates' message in FiftyFilms' hilarious 2015 commercial.
McGrews' production designer Hraefn Wulfson vacu-formed a real bumper several times, laminated all the pulls together, then attached them to a custom wooden frame.
After some choice rumpling, primer and some chrome paint, he treated the tail lights to some fun effects as well - - one broken and one flashing- akin to how your own car's tail lights would be after an accident.
Costume designer Jen with actress Cherie wearing a corset (underneath her blouse). Two specialty plastic gun holster clips sewn to the corset's back hold the bumper's strap in place, as Cherie does her grocery shopping, knocking merchandise off the shelves.
The commercial's unmistakable message: Some accidents just follow you around and keep causing trouble unless your lawyers are The Advocates!
Our thanks to everyone on the FiftyFilms production crew. This was a fun design challenge plus a most entertaining shoot that kept us constantly laughing:)
Famous Photographer, Famous Daughter
A project that's had 33 million views and counting as of January 2017.
When Jessica Alba, George Takei, plus even the new Wonder Woman film director Patty Jenkins are talking about your work, trust us, it's pretty cool.
McGrew Studios and Josh Rossi Photography have wanted to work together on a project for several years, and at last we finally have!
The convergence of his daughter Nellee's 3rd birthday, the 75th anniversary of Wonder Woman, Halloween 2016, plus the new Wonder Woman movie trailer have culminated in a personal project for Josh that hit viral status within just several days. As Josh told KSL TV in an interview at our studio, "All the trending buttons have been hit with both the timing and subject matter of his project," (not to mention Full Time Photographer's original click-bait article title that waves a design and labor rate in readers' faces).
Josh's project has generated a BIG range of discussion, contention, admiration and even scorn-- throughout comment threads on all the websites that have reposted the project or created their own new features about it.
At McGrews, we are naturally just agog at all this activity and very proud to have played our role in this fantastic project.
Some of the videos, articles and links:
Nellee is one cool, three-year old superhero!
Costume made by McGrews' cartel members Jennifer McGrew with Diane Thompson, plus custom sword and shield by Randy Crit Killen. We love how great Josh's photos make our work look:)
We made Nellee's costume using several types of leathers along with worbla details, lacing, grommets and a variety of trimmings. We designed her leather bodice to be adjustable in the back as well as on the sides, because she will grow fast!
Her leather skirt pieces are sewn onto their own waistband which is attached under the bodice, and this whole element is alterable so it can also be adjused as she grows. Nelee's armored spats lace up over her boots and should also endure two or more shoe-size increases. We made Nellee's shoulder straps expandable, and for adjustability over time, plus created her pauldrons to slide on her straps.
Custom 16th century dress for the lovely Jami Solveig Cirone, Miss Italy/Miss Multiverse 2015. http://missmultiverse.com/ The pageant's historic/cultural segment showcases the contestants in costumes that pay homage to their national and cultural heritage. This dress we made helps Jami honor hers. The gown has more than 12 yards of burgundy velvet in it plus a number of silks and laces. We cartridge pleated five whole widths of velvet (more than 260" total inches at the waist) onto Jami's teeny 23" waistband. We made two petticoats and a hip roll to develop her incredible silhouette and topped it with a hand embroidered bodice. She has hanging sleeves plus quilted sleeves that lace onto her bodice. Within her bodice we installed quite a number of steel stays, lacing stays and grommets. Our hand detailing on the outside includes numerous brass beads and jewels, freshwater pearls, fabric flowers, lace trimmings plus exquisite custom brooches by artist David Powell: @POWELLARTSWORKSHOP on Instagram. Together we looked at many examples of period dresses, hairstyles and ornamentation in museum costume books plus portraits of notable Italian women. David's wax carvings, ready to be cast in bronze. Prepped to cast multiples at one time: Freshly cast bronze brooches before they are cleaned up and polished. Photography session with Simon Blundell: http://simonfoto.com/ Brilliant hair and makeup by Amber Pearson. http://amberpearson.net/ On display for a time in the parlour of our Pierpont Avenue location.
Custom wedding attire for the wonderful Karl and Rebecca.
We engineered Rebecca's four-piece dress to match her illustrations (she is a very talented artist and author). We created a suit for Karl, too. His is an elegant grey wool frock coat with matching trousers, plus colorful vest, period shirt and a custom hat we had JW Hats make for us, here in Salt Lake City.
When it's ungathered, the skirt we made for Rebecca is over 10 feet long! Eight seams with casing and cord inside her skirt gather it all up into the lovely Austrian folds, topped by an elegant bustle. She also wears a custom corset we built to go underneath her custom bodice. Everything is white satin with very little trimming or embroidery, as per guidelines for Temple weddings. We stabilized both her corset and outer bodice with steels to create a smooth, hourglass silhouette. We love how Karl and Rebecca look and we adore them both:) Very proud of this custom tailoring/dressmaking project.
Historical anniversaries bring re-enactors and history buffs out of the woodwork, so we thought we'd add some youthful vigor to the Transcontinental Railroad Anniversary shenanigans by creating a lovely dress and sending our intern, the lovely Anna, to join in on the fun.
The Union Pacific's tracks joined the Central Pacific's tracks on May 10, 1869, in Promontory, Utah.
We took our pattern from a museum book featuring mid-1800's dress patterns and created the outfit in a nice calico. We adore how bright and cheerful Anna looks, amidst all the dark, dour costumes around her. They look like they're dressed for a funeral and she looks like she's dressed for a party:)
Tea dyed, linen frog closures adorn the front of her bodice plus tiny crochet lace trim on her collar and sleeves that are also finished with teeny burgundy piping. We created a straw hat for her with the matching fabric, too. Anna is wearing a corset and hoop underneath, plus a rounded 'pillow' to fill out her bodice, giving her the accurate monobosom silhouette of the period.
Unusual project from the archives, one for which a script did not even exist prior to the costumes being built.
Jen built the combat tutus purely as an art-for-art's-sake collection (a rare occurrence), then produced a performance with choreographer extraordinaire, Julie McDaniel who directed a lovely group of dancers in 2007.
Fun fact for those who may not know: A 'tutu' is not a frilly skirt. A tutu is a two-piece garment that combines a fitted bodice with a frilled brief. Both are usually held together with hooks and are sometimes even sewn together.
The clever "Jewelry Massacres" are by artist Justina Parsons-Bernstein, who designed each to accompany a specific tutu.
The tutus and jewelry massacre ensembles have been presented in several gallery exhibits and are now part of the McGrews' Permanent Collection. We can make one just for you from whatever camo fabric or other fabric you wish. We can also make you a skirt instead of a tutu bottom with a frilled brief. Give us a call at 801-596-2210.