McGrew Studios

Unique Custom Costumes, Production Design, Personal Tailoring & Fabrication

Specialty Design and Fabrication for the Creative Industries

Commercials

Custom Miniatures: Godzilla’s City

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Oh no- There goes Tokyo…

Miniature custom set (in “N-Scale” or 1/150th scale), complete with tiny terrified humans plus freeways and buildings designed to collapse with a flick of Godzilla’s giant tail.

Created by McGrew Studios’ production designer Hraefn Wulfson for Salty Block Pictures and their ongoing Megalopolis Toys commercial series featuring beautiful new versions of the most-sought classic collectibles.

May 2018
Many thanks to Moises Lemus of Salty Block Pictures for a great collaboration!

https://www.facebook.com/hraefn.wulfson/videos/2100948469933394/?t=24

https://www.facebook.com/hraefn.wulfson/videos/2095095177185390/?t=11

https://www.facebook.com/hraefn.wulfson/videos/2096694667025441/?t=9

https://www.facebook.com/hraefn.wulfson/videos/2100922713269303/?t=8

https://www.facebook.com/photo.php?fbid=2098976060130635&set=a.824403527587901.1073741832.100000547846588&type=3

some more text

https://www.facebook.com/hraefn.wulfson/videos/2100051366689771/?t=9

https://www.facebook.com/hraefn.wulfson/videos/2099993296695578/?t=10

CFO SUPERHERO: PLURALSIGHT

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It’s a bird! It’s a plane! It’s Pluralsight’s popular Chief Revenue Officer, Joe DiBartolomeo in a custom superhero costume!

On stage in Florida at Pluralsight’s January 2018 sales kickoff event-

Concept art: Adam Gunn, Pluralsight Creative Director.

Fitting day: Joe and Adam at Pluralsight’s Kaysville, Utah offices-

A base-layer batman suit, about to be cannibalized/customized-

Custom fabric, printed with dye sublimation in Pluralsight’s orange-to-pink gradient, tailored into a superhero cape-

Cape pleating-

More custom dye sub fabric-

Prepping the lighting elements for Joe’s chest piece-

Ready now for color change on its outer gasket-

Prepping chest feature with binding around circumference and velcro mount surface-

Custom Futuristic Costumes: Pluralsight Live 2017 Video

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Meet “Zero” and “One,” Pluralsight’s “future people” in their new custom costumes.

They first appeared in the stunning video above shown during Pluralsight Live’s opening session. Then they arrived in person. They intrigued and mingled throughout the event with Pluralsight’s enthusiastic conference goers.

A full spectrum of colors enhanced the actors’ first set of costumes. A series of creative in-camera effects captured actors Phillip Istomin and Alexis Chanel being doused with paints and powders during the high frame-rate filming.

A great team includes the creators of the Pluralsight promo video,  JMills Entertainment.  Art direction and marketing by Adam Gunn, John Jensen and their colleagues at Pluralsight. Two sets of identical costumes for Zero and One custom built by Jennifer McGrew with Kelly Hawthorne.  Behind-the-scenes shots of the video shoot by Dee and Cory. Live performance scheduling logistics at the Grand America by Webb Event Production and the lovely Xenia Maritsas. On-location wardrobe tech and dressing by Jennifer McGrew.

Pluralsight Live User Conference, Salt Lake’s Grand America Hotel, Sept 19-21, 2017.

https://www.pluralsight.com/
http://www.jmillsent.com/
http://www.webbproduction.com/
https://mcgrewstudios.com/
http://www.deeandcory.com/

‘Future People’ concept art: Pluralsight’s Adam Gunn
Prior to all the paint and color that doused them during the filming… One and Zero in their snappy new white future suits.
Initial paint splash on the costumes. Model Phillip Istomin gets some great air on that paint while smashing the ceramic container with a white sledgehammer. Model Alexis Chanel calmly observes.
A ‘before’ and ‘after’ set of custom costumes in the shop. All ready to head to the Grand America Hotel for Pluralsight Live