Meet "Zero" and "One," Pluralsight's "future people".
Appearing in the stunning video (above) shown during Pluralsight Live's opening session, the branded mascots then appeared in person periodically throughout all three days of the event, intriguing and mingling with enthusiastic conference goers.
A full spectrum of colors enhanced the actors' first set of costumes. A series of creative in-camera effects captured actors Phillip Istomin and Alexis Chanel being doused with paints and powders during the high frame-rate filming.
A great team includes the creators of the Pluralsight promo video, JMills Entertainment. Art direction and marketing by Adam Gunn, John Jensen and their colleagues at Pluralsight. Two sets of identical costumes for Zero and One custom built by Jennifer McGrew with Kelly Hawthorne. Behind-the-scenes shots of the video shoot by Dee and Cory. Live performance scheduling logistics at the Grand America by Webb Event Production and the lovely Xenia Maritsas. On-location wardrobe tech and dressing by Jennifer McGrew.
Pluralsight Live User Conference, Salt Lake's Grand America Hotel, Sept 19-21, 2017.
Many good, innocent people lost their clothes in this fun commercial that underscores how vulnerable you are whenever using unprotected public wi-fi. For client, HMA (Hide My Ass) app.
Thank you to KJMagnetics, a great resource for the rare-earth, neodymium magnets we used in our effects. Thank you also to props wiz Wray Featherstone- your off-camera choreography made the execution of all our breakaway wardrobe possible. Turns out, too, that saving all our metal corset stay ends and bits for all those years was essential. Awesome concept, crew and content:) Thank you, Chamber Media!
Commercial production and set design by Hraefn Wulfson with crew Rory Maloney and Phillip Todd Campbell for the miraculous Polar Pillow, featuring the lovely Jessie Grant Johnson.
We built and installed the visual joke that sells The Advocates' message in FiftyFilms' hilarious 2015 commercial.
McGrews' production designer Hraefn Wulfson vacu-formed a real bumper several times, laminated all the pulls together, then attached them to a custom wooden frame.
After some choice rumpling, primer and some chrome paint, he treated the tail lights to some fun effects as well - - one broken and one flashing- akin to how your own car's tail lights would be after an accident.
Costume designer Jen with actress Cherie wearing a corset (underneath her blouse). Two specialty plastic gun holster clips sewn to the corset's back hold the bumper's strap in place, as Cherie does her grocery shopping, knocking merchandise off the shelves.
The commercial's unmistakable message: Some accidents just follow you around and keep causing trouble unless your lawyers are The Advocates!
Our thanks to everyone on the FiftyFilms production crew. This was a fun design challenge plus a most entertaining shoot that kept us constantly laughing:)
Famous Photographer, Famous Daughter
A project that's had 33 million views and counting as of January 2017.
When Jessica Alba, George Takei, plus even the new Wonder Woman film director Patty Jenkins are talking about your work, trust us, it's pretty cool.
McGrew Studios and Josh Rossi Photography have wanted to work together on a project for several years, and at last we finally have!
The convergence of his daughter Nellee's 3rd birthday, the 75th anniversary of Wonder Woman, Halloween 2016, plus the new Wonder Woman movie trailer have culminated in a personal project for Josh that hit viral status within just several days. As Josh told KSL TV in an interview at our studio, "All the trending buttons have been hit with both the timing and subject matter of his project," (not to mention Full Time Photographer's original click-bait article title that waves a design and labor rate in readers' faces).
Josh's project has generated a BIG range of discussion, contention, admiration and even scorn-- throughout comment threads on all the websites that have reposted the project or created their own new features about it.
At McGrews, we are naturally just agog at all this activity and very proud to have played our role in this fantastic project.
Some of the videos, articles and links:
Nellee is one cool, three-year old superhero!
Costume made by McGrews' cartel members Jennifer McGrew with Diane Thompson, plus custom sword and shield by Randy Crit Killen. We love how great Josh's photos make our work look:)
We made Nellee's costume using several types of leathers along with worbla details, lacing, grommets and a variety of trimmings. We designed her leather bodice to be adjustable in the back as well as on the sides, because she will grow fast!
Her leather skirt pieces are sewn onto their own waistband which is attached under the bodice, and this whole element is alterable so it can also be adjused as she grows. Nelee's armored spats lace up over her boots and should also endure two or more shoe-size increases. We made Nellee's shoulder straps expandable, and for adjustability over time, plus created her pauldrons to slide on her straps.
Custom mascot costumes for Clinique.
In face-hiding as well as face revealing varieties, at the preference of each store's regional manager.
To 'hide' or to 'reveal' is always an interesting consideration when you plan to create a walkaround or mascot for your business or product. The face-revealers interact the most purposefully with shoppers, passing out free samples during a department store grand opening. The anonymous mascara-wearer is far more mischievous and sees through a scrim of metallic fabric. For all twelve of these costumes we used high density closed cell foam and replicated the Clinique logos with pretty satin-stitch embroidery over appliques.
Ogden-Weber Applied Technical College was the first trade-tech school in Utah to develop a branded mascot to promote its educational mission and programs.
Robert Hirschi, multimedia journalist for the Salt Lake Tribune, created a behind-the-scenes account of some of the steps in this creative process as well as the people behind it. Interviewed are OWATC creative directors Brock Porter and Jenny Everson, plus costume maker Jen McGrew with Katrina Kirkland-Cornia. The documentary details the mascot from concept to realized costume for a performer to wear at job fairs, parades, etc.
2002, Salt Lake Tribune archived servers.
Good Hair Seeks Good Wardrobe
A few specialty items we've built for very specific hair shoots.
A common convention in this industry uses the triptych approach, unifying the hairstyles and models with similar costume/wardrobe silhouettes.
For Lunatic Fringe, St. George
Producer/Cape Design: Penny Goodwin
Photography: Debra MacFarlane
For Lunatic Fringe, Salt Lake City
Photography: Mitch Meyer