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Commercials

“Protein Pete” Custom Mascot for Just Ingredients

mcgrewsadmin · November 24, 2025 ·

A new, super flexible, danceable mascot for Just Ingredients and their high energy performer.

Pete danced non-stop during Just Ingredients’ 3-day marathon game show!

https://www.tiktok.com/@just.ingredients/video/7575054063679606046?_r=1&_t=ZT-91aNu6z2I18

This mascot is made with high density closed-cell foam plus crenelated foam to give him that extra “bounce”.

We had his outer fabric custom printed in dye sublimation, to crisply feature Just Ingredients’ product graphics.

We also made him a giant custom baseball cap that he can wear forwards, backwards or sideways!

Just Ingredients art department rendering for new custom mascot Protein Pete

Just Ingredients’ art department rendering
for their new custom mascot, Protein Pete.

Thank you Olivia Bear, PR Specialist at Just Ingredients for having us make Pete for you. He is really fun! He adds so much color and energy to your promotional events!

Follow Just Ingredients via their TikTok and Instagram channels.

“Protein Pete” made by Jennifer McGrew, with Hraefn Wulfson and Crit Killen.

Highland Cabinetry Commercial

mcgrewsadmin · July 30, 2024 ·

Nonstop laughter with Chamber Media producers, cast and crew during this shoot.
2024 Costume design inspired by Monty Python and the Holy Grail for this Highland Cabinetry commercial.

Very silly costume design here, created especially for this Highland Cabinetry commercial by Chamber Media.

Chain mail, safety vests, customized tabards and especially enjoy the 2 x 4s used to create the galloping horse sounds. Big shout out to production designer Dan Haskell for his clever set pieces, props and effects.

Shout out, too, to Tyler Brown, Danny Huntington and Mike Brown and their crew for the exciting catapult (or, rather, trebuchet) that they brought to set. Completely cool and fascinating.

We all laughed as we awaited their arrival on set, hearing that their giant historic machine on its enormous trailer got stuck on Interstate I-15, caught in rush hour traffic on the way down from Logan, UT. Just imagine being an average commuter and seeing that sort of thing next to you on the highway! Read more about them and their organization here.

Our shoot on location at Evermore in Pleasant Grove was possibly some of the last action that this theme park saw in its lifetime. Rest in peace, Evermore.

Do you like our Black Knight here? It was super fun creating this costume as well as his ‘stump’, then rigging the actor’s arm down and working with Dan, who not only engineered the blood pump but also built our Knight’s helmet on super short notice. The Black Knight’s severed arm squirts just like a Japanese warrior’s. I was killing time on Reddit once and crossed paths with this explanation for the copious amounts of blood typical in many Samurai and even contemporary Japanese films:). Hilarious. Betting that those funny Monty Python guys were very well versed in this genre.

As always, thank you Chamber Media, writer Matt Mattson and the entire cast (who are amazing at improv comedy) for making us all laugh so hard; something we all need more of in life!

KING ARTHUR John Donovan Wilson
SQUIRE Matt Mattson
SIR LANCELOT Jasen Wade
MDF MAN Danny James
BLACK KNIGHT Adam Broud

Custom DJ Helmet – USANA

mcgrewsadmin · August 6, 2023 ·

As it happened, USANA (maybe the world’s most famous nutrition and MLM company- based here in Utah), hosted a rave at their annual convention.

Crit Killen, one of McGrew Studios’ most famous lead designers, made this custom DJ helmet for them, featuring their specialized branding.

August 2019

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Above: Chase R., lookin’ fancy in the club context.
Thank YOU Robert Hirschi for doctoring up these photos with your magic. I nearly fell off my chair laughing. They are beautiful.

Here’s Chase R. on the day he picked up the finished dj helmet.
He was kind enough to model it for us on our warehouse steps:

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Thank you, Crit, Chase R. and USANA. It’s always such fun to do projects together!

Custom Mosquito Mascot: Spartan Mosquito

mcgrewsadmin · July 18, 2019 ·

 

Spartan Mosquito custom mascot scale pre-viz
Hraefn Wulfson arranges the new dead mosquito prop on the convention safe Spartan spear
Hraefn Wulfson arranges the new dead mosquito prop on the convention safe Spartan spear
Hraefn Wulfson adding a few final touches to the dead mosquito prop
Hraefn Wulfson adding a few final touches to the dead mosquito prop
Spooky in the daylight, the new mosquito mascot is ready to be disassembled for travel
Spooky in the daylight, the new mosquito mascot is ready to be disassembled for travel
Bryan Carter, Jennifer McGrew and Hraefn Wulfson in a selfie with new mosquito mascot costume
Bryan Carter, marketing director of thinkwebstore.com with Jennifer McGrew and Hraefn Wulfson. A selfie with the new mascot costume for Spartan Mosquito.
Spooky at night in the McGrew Studios parking lot- the new mosquito mascot costume
Spooky at night in the McGrew Studios parking lot- the new mosquito mascot costume
Mosquito mascot's lighting effects have several settings and glows red with blood through its vinyl side abdomen "windows"
Mosquito mascot’s lighting effects have several settings and glows red with blood through its vinyl side abdomen “windows”
Mosquito mascot's lighting effects have several settings and glows red with blood through its vinyl side abdomen "windows"
Mosquito mascot’s internal lighting has several effects and glows red with blood through its vinyl side abdomen “windows”
Some late night parking lot paint on the new mosquito mascot. Isaac Doubek and Hraefn Wulfson
Some late night parking lot paint on the new mosquito mascot. Isaac Doubek and Hraefn Wulfson
Mosquito mascot's inner steel armature visible through the newly cut abdomen "windows"
Mosquito mascot’s inner steel armature visible through the newly cut abdomen “windows”
Ready to go to several national hardware shows on great looking models: Custom Spartan tunics, belts and capes. Linen, jute, fun trims and brooches
Ready to go to several national hardware shows on great looking models: Custom Spartan tunics, belts and capes. Linen, jute, fun trims and brooches
Detail of head for the new custom mosquito mascot. On the left:) On the right is Hraefn Wulfson.
Detail of head for the new custom mosquito mascot. On the left:) On the right is Hraefn Wulfson.
Ready to go to several national hardware shows on great looking models: Custom Spartan tunics, belts and capes. Linen, jute, fun trims and brooches
Ready to go to several national hardware shows on great looking models: Custom Spartan tunics, belts and capes. Linen, jute, fun trims and brooches
Side view of custom mosquito mascot. Laminated, stitched and velcroed panels are ready to install in the abdomen's side windows
Side view of custom mosquito mascot. Laminated, stitched and velcroed panels are ready to install in the abdomen’s side windows
B visits the shop. She's the cutest girl and about the same size as the performer who will wear the new mosquito mascot costume
B visits the shop. She’s the cutest girl and about the same size as the performer who will wear the new mosquito mascot costume
Side view of custom mosquito mascot. Abdomen’s side “windows” ready to be cut
Thorax detail of mosquito mascot. Its shoulder supports now fitted out with padded custom straps and fastex hardware
Thorax detail of mosquito mascot. Its shoulder supports now fitted out with padded custom straps and fastex hardware
Detail: Fabric, nylon straps and grommeted rhino cloth to cover and support the mosquito mascot costume's padded lumbar support
Detail: Padded custom straps of nylon and rhino cloth for mosquito mascot
Detail: Padded custom straps of nylon and rhino cloth for mosquito mascot
Detail: Padding for custom straps of nylon and rhino cloth for mosquito mascot
Detail: Padding for custom straps of nylon and rhino cloth for mosquito mascot
Profile in sunlight: Custom mosquito mascot ready for thorax detail
Profile in sunlight: Custom mosquito mascot ready for thorax detail
Detail: Spartan Mosquito logo heat transfers on Spartan cape backs and wagon banners
Detail: Spartan Mosquito logo heat transfers on Spartan cape backs and wagon banners
Crit Killen measures for wing attachment mount on mosquito mascot's welded steel shoulder frame and chassis
Crit Killen measures for wing attachment mount on mosquito mascot’s welded steel shoulder frame and chassis
Details of welded steel shoulder frame and chassis for new custom mosquito mascot on a dress dummy the same size as performer
Details of welded steel shoulder frame and chassis for new custom mosquito mascot on a dress dummy the same size as performer
Crit Killen and Hraefn Wulfson with the welded steel shoulder frame and chassis for new custom mosquito mascot on a dress dummy the same size as performer
Crit Killen and Hraefn Wulfson with the welded steel shoulder frame and chassis for new custom mosquito mascot on a dress dummy the same size as performer
Detail of each custom fitting for leg assembly in the new custom mosquito mascot
Detail of each custom fitting for leg assembly in the new custom mosquito mascot
Hraefn Wulfson wearing the new shoulder chassis of custom mosquito mascot with legs attached, casting an interesting shadow
Hraefn Wulfson wearing the new shoulder chassis of custom mosquito mascot with legs attached, casting an interesting shadow
Hraefn Wulfson wearing the new shoulder chassis of custom mosquito mascot with legs attached
Hraefn Wulfson wearing the new shoulder chassis of custom mosquito mascot with legs attached
Crit Killen and Hraefn Wulfson discuss attachment and arrangement methods for the new custom mosquito mascot chassis. Each leg slides into a custom fitting for clarity and speedy assembly
Crit Killen and Hraefn Wulfson discuss attachment and arrangement methods for the new custom mosquito mascot chassis. Each leg slides into a custom fitting for clarity and speedy assembly.
Crit Killen and Hraefn Wulfson discuss attachment and arrangement methods for the new custom mosquito mascot chassis
Crit Killen and Hraefn Wulfson discuss attachment and arrangement methods for the new custom mosquito mascot chassis
Hraefn Wulfson has the mosquito wing bucks ready for vacuum forming in clear plastic
Hraefn Wulfson has the mosquito wing bucks ready for vacuum forming in clear plastic
Hraefn Wulfson cuts and sands forms that will be used to vacuform wings for the new custom mosquito mascot
Hraefn Wulfson cuts and sands forms that will be used to vacuform wings for the new custom mosquito mascot
Isaac Doubek's handiwork- He's made custom 3d printed eyes for the new custom mosquito prop
Isaac Doubek’s handiwork- He’s made custom 3d printed eyes for the new custom mosquito prop
Isaac Doubek's handiwork- He's rewired a multi effect lighting element to portable battery unit for the new custom mosquito mascot
Isaac Doubek’s handiwork- He’s rewired a multi effect lighting element to portable battery unit for the new custom mosquito mascot
Hraefn Wulfson, meditating on the layout of custom mosquito mascot legs
Hraefn Wulfson, meditating on the layout of the new custom mosquito mascot legs

Custom Table: BladeHQ

mcgrewsadmin · July 18, 2019 ·

This is a new table we custom fabricated in welded steel and wood with a laminate top for BladeHQ’s weekly video series featuring their new knives and other products.

 

Made to spec by our own Crit Killen, 2019.
Thank you to Jamie Gregor of bladehq.com for having us build it:)

a custom table for BladeHQ's video series
Finished table, delivered to the new BladeHQ set
Crit Killen works on custom table for BladeHQ
Crit Killen works on custom table for BladeHQ
stained wood surfaces of new custom table for BladeHQ
Stained wood surfaces of new custom table for BladeHQ
Wood stain test on side of new table built for BladeHQ
Wood stain test on side of new table
Custom laminate top on new table built for BladeHQ
Custom laminate top on new table
thumbnail sketch for new BladeHQ custom table
Initial thumbnail sketch



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