We built and installed the visual joke that sells The Advocates’ message in FiftyFilms’ hilarious 2015 commercial.
McGrews’ production designer Hraefn Wulfson vacu-formed a real bumper several times, laminated all the pulls together, then attached them to a custom wooden frame.
After some choice rumpling, primer and some chrome paint, he treated the tail lights to some fun effects as well – – one broken and one flashing- akin to how your own car’s tail lights would be after an accident.
Costume designer Jen with actress Cherie wearing a corset (underneath her blouse). Two specialty plastic gun holster clips sewn to the corset’s back hold the bumper’s strap in place, as Cherie does her grocery shopping, knocking merchandise off the shelves.
The commercial’s unmistakable message: Some accidents just follow you around and keep causing trouble unless your lawyers are The Advocates!